Examples

* neuromarketing ( psychological ) -  An example of this is the Pepsi vs. Coke challenge in which taste testers were asked whether they liked Pepsi or Coke better in a blind taste test.  The majority stated they liked Pepsi better but when they knew which one was which they chose Coke, therefore concluding that Coke's ways of advertising were more effective.

* emotional branding - An example of emotional branding is Coke's color scheme on their cans.  I read that the red color of the can is supposed to inspire strength and confidence as well as provide a general warm comforting feel. 

* branding/creating a culture around a brand - An example of branding is the way that Nike has built the "just do it" culture around their brand. Their main buyers are athletes so they build their brand around them.  Nike makes huge investments in sponsoring professional athletic teams, individual athletes and numerous college athletic teams to keep up with how they want to be perceived by the public.

* narrowcasting - An example of narrowcasting is a website that requires a password after registration, or some form of membership.


* rhetorical marketing - An example of rhetorical marketing was changing the name of the War in Iraq to the War on Terror.
* under the radar marketing - An example of under the radar marketing is viral videos.  Viral video ads are videos put on the internet and made popular through the process of internet sharing.

* across-media marketing - An example of across-media marketing would be McDonalds. McDonalds utilizes just about every form of media to advertise their brand.

* product placement across media - An example of this is in the movie Taken. The main character in the movie drives different cars throughout the film that are all manufactured by Audi.


* guerrilla marketing - An example of guerilla marketing was the HBO series The Sopranos advertisement on a NYC taxi cab.  The taxi cab featured a fake arm hanging out the back to make it appear as if there was a body in the trunk. Next to this there was a bumper sticker that said  The Sopranos.
 Here’s a link to the picture: http://www.resourcenation.com/blog/wp-content/uploads/2009/01/guerrilla-marketing-sopranos.jpg  

* viral marketing – An example of this was when a website was created for the movie The Simpsons that allowed visitors to create an avatar of themselves as a character from the cartoon.

Illustrator Vector Project

Original:

Illustrator Recreation:

Internet Debate Questions

1. Based on this debate and previous readings What Definition of democracy do you feel is most fitting for us to use in-conjunction our growing reliance and integration of digital networked technologies?

The best fitting definition of democracy is “political or social equality.” This definition is most fitting because on the internet all people have social equality.  Everyone who is on the internet is equal and has the capability to openly express their thoughts or ideas.  Jimmy Wales, founder of Wikipedia, believes in the power of the people. A democracy is also based on the power of the people.  Wikipedia is a pure democracy in itself.  People create the encyclopedic entries together and then others review and edit parts to make it better which is essentially what a democracy is.   

2. How does your answer to #1 fit into the unchecked nature of Web 2.0 technologies, and what are some tangible examples of this? Do you feel this is an important issue that needs to be addressed further?

In a democracy people have the freedom of speech.  In social networks for example anyone can create an account and put whatever name, gender, interests, etc. that they want.  I do not think this needs to be addressed further.  Every person should know that people can essentially say whatever they want online.  People need to distinguish between reputable and false or incorrect sources on their own. 


3. Define and describe the phenomenon of the Media echo-chamber as described in the Internet Debates. What are some examples of this silo effect, and do you believe it is an issue that needs to be addressed? Why or Why not?

The Media echo-chamber is the idea that a specific piece of information such as an idea or belief could be blown up in a chamber or space.  An example of media echo-chamber was featured on the website www.SourceWatch.org.  This example was during the 2000 elections when the media echo chamber claimed Democratic Party presidential candidate Al Gore had pretended he invented the Internet when this was not factual and came from an unreliable source.  I do think that this is an issue that needs to be addressed.  Every news company, especially news companies’ internet sites, want to be the first to report a particular piece of news.  In this attempt to be the first to report, many times they will not back check their sources or other people’s sources to confirm their authenticity

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4. What are some ways that expertise and authority could be (or is being) enforced on the internet? Who would be behind these forces? Why do you believe are they are needed or not needed?

Certain websites search engines include ways to search only what it considers reputable or scholarly sources.  “Google Scholar” is a good example of this.  Google scholar is a part of the google search engine that “provides a search of scholarly literature across many disciplines and sources, including theses, books, abstracts and articles.” A way that expertise and authority could be somewhat loosely enforced is through some kind of organization starting a rating tool. This could rate certain sites based on its reputability.  In the future this could make it so that if a website wanted a good rating it would have to be reputable.  I do not think any authority is needed on the internet.  The internet was made to have no limitations including authority.     


6. Give a through example of an adaptation or improvement made by a of a social, political, or cultural group, government, business or individual to keep up with changing nature of the internet.

Dominos Pizza created an online service in which you can order food for delivery or pickup.  Since Dominos created this more and more take-out and delivery restaurants have made similar ways to order food on the internet.  The internet is changing the nature of humanity in that people continue to find more ways to use it.  Dominos was smart in implementing the online ordering service to keep up with the idea that people are using the internet more and more.

7. Is democracy threatened by the unchecked nature of the internet?

I do not believe that democracy is threatened by the unchecked nature of the internet.  All people should know that the internet is unchecked and that there is no authority on the internet.  If the internet was checked or censored it would take away from the idea of freedom of speech which is one of the fundamental principles of a democracy.  Anyone can go on the internet and write whatever they want or “publish” whatever they want because they have the freedom of speech on the democratic internet.

Whither the Individual?

Social networks continue to become more widely used by all ages across the globe.  With this trend comes the extension and expansion of individuals’ identities. Many social media sites allow individuals to customize sections of their personal space so that everyone does not have to conform to a “cookie-cutter” profile.  Many social networks have sections such as birthday, relationship status and interests set up for the user to either comment or select a response. Though these sections are the same on all profiles within the social network, the answers and comments by the individuals vary. Social networks and media allow individuals to portray themselves however they want to be.  Social networks do not allow for personal space or reflection.    Social networks are great for maintaining relationships as well as starting new ones.  I do not believe that many people are judged or shaped solely by social media sites.  There is always more to a person than what is on their social media profile.  In order to completely know and understand an individual, a person must interact in person as well as on social media sites.  In some cases social media sites can compliment a person.  For example, if two people were to meet in person and then become connected on a social network, each individual could look at each other’s profile to see if they had commonalities.  In conclusion, social networks are a great tool in becoming connected with people all over the world but should not be used as the only means of socializing.         

3 Mediums in Communication Technology

 1. Apple iPad - The iPad is a tablet computer created and developed by Apple.  When Apple released the iPad in April 2010, Apple sold 3 million in 80 days.  With this device individuals can surf the internet, check emails, read digital books as well as much more.  With this device someone can stay connected via Wi-Fi or Wi-Fi + 3g depending on the model.

2.  Facebook - Facebook is a social networking website that, according to Wikipedia has over 500 million active users as of July 2010.  Users can add other users as friends. Users can communicate with their friends by messaging, chatting, and posting on other people's profiles.

3.  YouTube - YouTube is a site in which users can watch, upload and share videos. Users can upload home videos, short films, animation and music videos.