* neuromarketing ( psychological ) - An example of this is the Pepsi vs. Coke challenge in which taste testers were asked whether they liked Pepsi or Coke better in a blind taste test. The majority stated they liked Pepsi better but when they knew which one was which they chose Coke, therefore concluding that Coke's ways of advertising were more effective.
* emotional branding - An example of emotional branding is Coke's color scheme on their cans. I read that the red color of the can is supposed to inspire strength and confidence as well as provide a general warm comforting feel.
* branding/creating a culture around a brand - An example of branding is the way that Nike has built the "just do it" culture around their brand. Their main buyers are athletes so they build their brand around them. Nike makes huge investments in sponsoring professional athletic teams, individual athletes and numerous college athletic teams to keep up with how they want to be perceived by the public.
* narrowcasting - An example of narrowcasting is a website that requires a password after registration, or some form of membership.
* rhetorical marketing - An example of rhetorical marketing was changing the name of the War in Iraq to the War on Terror.
* under the radar marketing - An example of under the radar marketing is viral videos. Viral video ads are videos put on the internet and made popular through the process of internet sharing.
* across-media marketing - An example of across-media marketing would be McDonalds. McDonalds utilizes just about every form of media to advertise their brand.
* product placement across media - An example of this is in the movie Taken. The main character in the movie drives different cars throughout the film that are all manufactured by Audi.
* guerrilla marketing - An example of guerilla marketing was the HBO series The Sopranos advertisement on a NYC taxi cab. The taxi cab featured a fake arm hanging out the back to make it appear as if there was a body in the trunk. Next to this there was a bumper sticker that said The Sopranos.
Here’s a link to the picture: http://www.resourcenation.com/blog/wp-content/uploads/2009/01/guerrilla-marketing-sopranos.jpg
* viral marketing – An example of this was when a website was created for the movie The Simpsons that allowed visitors to create an avatar of themselves as a character from the cartoon.
FINAL TEST TODAY
13 years ago
